It is necessary to dispel the myth that having a good logo is important because it is beautiful. This is not entirely true. Having a good logo is important because such a logo will help your product find more customers and give you the opportunity to charge a higher price for it. Logos can be very beautiful yet unsuitable. On the other hand, there are fewer logos that are suitable but not beautiful at all. So you shouldn't strive for beautiful logos at all costs, but mainly for the strongest "essence" of the entire company.
The actual process of creating a logo should proceed as follows: Gather all kinds of possible stimuli that tell about the company. Get inspired, even by the competition, and you will avoid the problem of imitation. Get an idea and start transferring your thoughts to paper. A sketch is very important at this stage of logo creation. Then should come the rough finalization of several designs in a graphics program and choosing a suitable color selection, which should be based on the gathered materials. If we are confident in the design and meet the requirements, nothing separates us from handing it over and presenting it to the client (preferably with the author's defense). Beware, the more proposals you offer the client, the bigger the battle can be, and likewise 3 people will agree on a compromise better than 20. Unfortunately, this is just theory and due to the human factor, practice is different every time, so great flexibility pays off.
The author should not strive for a beautiful logo at all costs, but mainly for the strongest "essence" of the entire company that requested the logo.
And once the logo is created, you can upload it to the portal logobox.cz. Uploaded logos are available for quick previews via automatically generated URLs for various software applications and web services. If you want to be seen, upload your logo to the logobox system and make its preview available to all companies in the Czech Republic and Slovakia that have already connected their systems. The service is intended for business customers, developers and agencies and is provided free of charge at all levels. You can connect to the logobox.cz interface very easily, just create a simple script for generating URLs. This way you can very quickly and easily offer all your customers and users a new feature - displaying online previews of company logos.